Mastering Event PR: How to Craft an Event Press Release

You should also avoid sending the release as an attachment for this reason. It’s better to cut and paste the release into the body of your email.

9. Timing is everything

To best determine when to send out your press release, work backwards from your end goal. Does the release announce a ticket on-sale date? Or are you using it to spread the word about a high-profile speaker you’ve booked in order to get people excited about upcoming registration?

In general, it’s a good idea to give journalists about a week of lead time to write about your event. Some publications post their editorial calendars online, so you can check to see if they already have content planned that might go hand in hand with your news, and time your submission accordingly.

To figure out when your event press release fits into the rest of your event marketing timeline, download this template for your event’s marketing and advertising activities[6].


  1. ^ charity (
  2. ^ People seek out events that are unique (
  3. ^ this post (
  4. ^ emailing (
  5. ^ write one that’s impossible to resist (
  6. ^ template for your event’s marketing and advertising activities (
  7. ^ yes (

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